Elsa Macedo Photography


For Elsa Macedo Photography, I developed a refined visual identity that reflects her calm and natural photography style. The logo features clean lines and a minimalist design, paired with a soft, neutral color palette to create an aesthetically pleasing and timeless look. I designed complementary patterns to add subtle personality while maintaining visual harmony across the brand. Mockups were created to showcase how the branding would appear on various platforms, ensuring a cohesive and polished presentation.

Moodboard

Sketches

Logo Drafts

Chosen Logo

Colors & Typography

Swatches

Mockups