So-Cal Skate House

For a class project, my partner and I developed a branding concept for So Cal, a skate company based in Southern California. The vision was to create a brand that embodies the vibrant energy of the skate culture while appealing to the younger generation. Drawing inspiration from the fast-paced and exciting nature of the sport, we designed modern visuals that feel fresh and dynamic. From bold typography to energetic color palettes, every element was crafted to resonate with the target audience and reflect the unique essence of the Southern California skate scene.

Project with Nadine Pienkowski.